In the decades since its publication, the state of meatpacking has received scant attention. Upton Sinclair's The Jungle was the first book to sound the clarion call about the appalling abuses inherent in mass-produced beef. Should advertisers be permitted to target children who lack the sophistication to make informed decisions and are essentially being lured into eating high fat, high calorie food through toys and cute corporate mascots? Is it possible that fast food companies-like tobacco companies-are recruiting increasingly younger consumers in order to insure a steady customer base as their older constituents die from heart disease, diabetes, and other obesity-related disorders?ģ. Over the last several decades, fast food companies have aggressively targeted children in their marketing efforts. Since these companies are providing a steady paycheck, is it really the obligation of fast food chains to take an interest in their workers and to teach them job skills? Also, since many of the workers are recently arrived immigrants, doesn't employment at fast food restaurants offer them a toehold in the American economy and an opportunity to move onto a better job?Ģ. In fact, some chains openly embrace "zero training" as their ultimate goal. Schlosser discusses the eagerness of fast food companies to avoid hiring skilled workers and to rely instead upon highly unskilled workers.
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